Hints & Tips

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Tips for Successful Exhibiting
Exhibiting is one of the most powerful, cost-effective and versatile tools available to access your customers

A Marketing Tool
Exhibitions, direct mail, advertising, e-mail campaigns, PR and direct selling are all strategic sales and marketing tools. Such
tools should be used in an overall marketing strategy.

The Benefits of Exhibiting
In order to achieve the maximum benefit from exhibiting it is important to understand the benefits that can be gained from using exhibitions as a part of your marketing strategy.

Targeted
As exhibitions draw a focused and targeted audience, this allows for a sales and marketing effort directed in a cost-effective and accurate manner.

Customers come to you
Visitors make a conscious decision to attend an Exhibition and set aside valuable time to do so. Many who attend are decision makers, key people who are normally hard to identify.

Sales and Promotions
Display products that customers can see touch and if relevant taste. Such displays should be backed up with DVD or moving images, providing a powerful marketing tool.

People Buy from People
Face to face contact is a persuasive form of selling. Exhibitions also allow for building up of relationships with existing clients without the need to travel.

Sales Environment
Customers are more relaxed when visiting an exhibition and are often looking to purchase. Sales staff are less intimidated as
they are on neutral territory.

Market Penetration
The exhibiting environment enables you to reach out to a large proportion of the market in a short space of time. A level of penetration that would normally take months to achieve.

Costing
The cost of exhibiting varies enormously dependant on the type of presence you require, the starting point being the "Shell Scheme" up to a bespoke exhibition stand

Your Expectations
Millions of pounds of revenue is earned from exhibitions each year. Normally orders are generated in the weeks and months following the show. It is vital to follow up all leads immediately after the show and track them on an ongoing basis. Revenue due to your show can then be calculated on an annual basis.

Planning
As with all other forms of marketing it is important to plan your exhibition properly and in good time. Proper planning will result in
a good show that will give good results.